The fast fashion industry grew rapidly over the last 20 years. It's now easier, faster, and cheaper to buy new clothes. As a result, shopping for clothing is a regular event for many consumers. But is it necessary?
Many long-time fast fashion addicts have realised that they are wasting tons of money on new clothing. They have no space left in their wardrobe and still feel they have nothing to wear. Luckily, conscious consumerism is on the rise. More people are starting to pay attention to where their clothes are coming from and their impact on the environment. But we’re not all there yet…In this project, students were asked to delve into their wardrobes (and their wardrobe only) to create signature looks that will be used in a social media campaign challenging our obsession with constantly buying new.
Their challenge was simple – they needed to wear their wardrobe and were given 14 days to ‘dress’ for. They needed to style each look accordingly, interpreting each day’s trend.
A huge congratulations goes out to Neamh McEnaney from Berwick Academy, Phoebe Tindall, Mollie Ward, Kira Grieves and Scarlett Marshall from Boldon School, Amelie Guthrie from Burnside College, Eva Henderson and Maddi Orr from Marden High School, Lilia Immanuel, Ayesha Premchand and Chioma Onyebuchi from Royal Grammar School Newcastle, Layla-May Brown, Angelie Dei Riconalla and Florence Mauwa from Sacred Heart Catholic School.